Our first collection pays homage to the ancient principles of stoicism, whose noble tenets have inspired runners in their darkest moments for centuries.

Cold tones reflect the humble virtues of the stoic, whilst the minimalist aesthetic is interspersed with stoic messaging, to remind you that running and suffering are inseparable.

"People will do anything, no matter how absurd, in order to avoid facing their own souls.

"One does not become enlightened by imagining figures of light, but by making the darkness conscious."

- Carl Jung

Through suffering the runner finally silences the ego.

In this elevated state the limitations of space and time wither away, and the transcendent runner emerges.

“There exists two Englands, those of the mortals and of the magic.

“There are rare places where the two worlds meet, in madness and intoxication.

“But our time in the other world is too short, and it’s only in dreams that we ever see our true home.”

“Our will here is moved by the reality of another world.”

The Transcendent Runner inhabits two worlds at once, and in moments of clarity transcends the boundaries between the physical world and our inner reality.